The 7 Masters

Nir Eyal Upcoming

Nir Eyal, author of Hooked and Indistractable, is a featured upcoming master in this project. He is not one of the first seven. I am adding him because the problem he writes about — how attention is pulled, and how a person might take it back — belongs in this study.

I will run his work through the same method I use on the others. This page will start thin and fill in as I write and film. It is my study of his public work, not an official page, and he has not endorsed this project.

Essays and videos

Essays and videos on this master will be listed here as they are published.

This page is my study, not a biography and not an official resource. Nir Eyal has not endorsed this project.

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